How To Make Your Pages Findable On The Internet

Hey all, anything poppin' yet? :)

It's kinda late now, but I'm taking some time to write to you guys regarding a major, major element in our Affiliate Marketing business. This section will ultimately be the most important factor on how much traffic will go to your articles/sites.

Are you ready? Got your notepad and pen/cil ready?

It's your KEYWORD. Keywords are like what carrots are to make donkeys work. They are the ones that will get people around the world finding your articles/squidoo/websites through Google or Yahoo.

Now I know when I mention keywords, many of you will be sprouting out single-words that would describe the field you are focusing on. I know, because I did that too once before. Let me tell you, never ever use a single-word keyword in your business.

Let's classify keywords into 2 types: Broad, and Long-Tail. Broad keywords are like what I mentioned above - single words that vaguely describe what you are talking about in your articles/squidoo/websites. Want to know why they're not good? Try searching on Google for "health" and see how many results you get. Millions yea? So how would you expect your articles/squidoo/websites to be found by people??

In our business, we need to narrow down our market as deep as we can. We need to think and be like the searcher - what would you type in Google to find an answer to your particular problem?

Ok let's use the broad keyword Car in this instance. Can we narrow down Car further? By sure we can, maybe by the make. I'll put this process down in steps for better illustration:

Car *narrow further by make
Mazda Car *narrow further by model
Mazda RX-8 Car *narrow further by color
Red Mazda RX-8 Car *narrow further by more details
Red Mazda RX-8 Car Spoiler

You catch the drift?

That is what we want. We want our keyword to be as detailed as possible. We want to get the right searcher to come to our pages, find what they are looking for, and be in the right mindset to proceed with buying the product.

So how do you know what keywords to use? Be the searcher! Ask yourself why do people want the solution you are offering (ie the product you're promoting). Once you get the list of answers, just add in the common prefix-es of "how", "why", "when". Let me use an example:

Say you're offering a software to make websites. Be the searcher, and think why would they want the software? To create websites easily, perhaps. Now, be smart and add in the prefix. What do you get?

How To Create Websites Easily

Wasn't that fun? That's what we call a long-tail keyword. Of course you can go more into detail on that keyword, just remember to think like the searcher.

Now you may ask what is the long-tail keyword for, and how do you incorporate it into your Affiliate Marketing campaign. Long-tail keywords are used in your articles and Squidoo lenses because these are the pages that you want your searchers to find on Google and Yahoo.

For now, do your market and people research. Go search for forums and through Yahoo Answers to find the people whom your product is going to help. Find out what are the common problems they face, and the words/phrases they use to describe their problems.

If you can, come back to me with the product that you are trying to promote, and a decent list of long-tail keywords that you have come up with from your short research. I'll assess them and advise you accordingly.

I'm sorry I can't chat long with you. There is still so much that I want to pass on to you, but I can't do it in one go. You'll be drowning in info overload.

So let me know your progress so that I can adjust and tweak my (so-called) training program with you.

Take care, and hope to hear from you soon.

Herwin
http://mdherwin.blogspot.com

ps, I have this idea - once you have decided on a niche market that you are going into, I'll spare some time to write an article for you just so you will get a rough idea of how an optimized article looks like :)